Lorch's New Team: Wydad's Marketing Gamble?
Thembinkosi Lorch's transfer to Wydad Athletic Club (WAC) in Morocco represents more than just a footballing coup; it's a high-stakes marketing gamble. Wydad is betting that Lorch's considerable popularity in South Africa, and across the continent, will significantly boost their brand visibility, merchandise sales, and overall fan base. But is this a shrewd move, or a risky one? This analysis delves into WAC's marketing strategy, assessing its potential for success and highlighting potential pitfalls....